Commonly Overpriced Brands
There are many items that come to the sale that are current in style and in great condition but don’t sell. Overpricing can be one of the reasons it is left on the rack. Below are some of the more common brands that are overpriced and some suggestions of how to price these items.
Basic Editions
Wal-Mart’s store brand runs from $3.00 to $8.00 on average (dressy items and sets may retail for more). Our Suggestion: Bundle pieces within the size and style and/or price low, $2.00
Carter’s
I know everyone loves a Carter's set. The MSRP for Carter's is high but Carter’s stores and outlets frequently have storewide sales with up to 40% or more off the retail prices on inventory. There are also Carter's brands available at discount store like Wal-Mart and Target (Just One You, Just One Year) are priced much lower than in Carter’s retail stores. Consignment sale shoppers are savvy and they have a hard time paying high prices for items they know you purchased at a steep discount. Even if you paid full price for an outfit, price it the same as a basic brands.Circo
Circo is Target's store brand. They make great clothing at a fantastic price. People like to stock up on these basics, especially when they go on sale. You are going to want to keep prices low on this brand given the bargain price to being with, and the sale price that can't be beat. Keep the prices at $2.00-$3.50. Old Navy
Savvy shoppers know that Old Navy has frequent sales on children’s items, and the clearance racks are chock full of amazing deals. For these two reasons, you do not want to price your items at 30% of MSRP because everyone knows, you never pay retail prices at Old Navy. Shoppers are going to pass over your Old Navy items if they are priced too high. Our suggestion is to keep it between $2- $6. Pottery Barn Kids
People love Pottery Barn items, they just don't want to pay a bundle for them, especially at a consignment sale. Despite the fact that PBK doesn't run frequent sales or offer steep discounts, their items do not follow the usual room decor and furnishings does not follow the usual 30%-50% rule of higher end brands. People want an amazing bargain with PBK so we suggest you stay in the 20% – 25% range or less if you don't want to store it for the next sale.
Janie & Jack
I love a Janie and Jack set! Their clothing is absolutely adorable and classic. It is also a bit on the pricey side. For reasons we do not understand, it does not resell well. This combined with the fact that it is a mall brand and not a boutique brand, we suggest you use 40% of retail for like new and excellent used condition items. We also suggest keeping items under $10 to better sell your items.
